Master your Nonprofit Newsletter
Download 20 Tips to Help
Newsletters are some of the most engaging pieces of communication you can send. When you receive an email address, you have obtained a direct line of communication to a potential donor. Even if your donor never reads your newsletter, they are consistently reminded of your organization by simply seeing your organization’s name in their inbox.
It is no secret that having a quality newsletter allows your organization to cultivate and retain supporters that are engaged and interested in your mission. However, creating an awesome newsletter is easier said than done.
Let’s take a look at a few tips that will help you keep your subscribers engaged and interested:
1. Incorporate user-generated content
Let’s be honest, email marketing can be dull. Keep your emails fresh and exciting by incorporating user-generated content. Include positive testimonials from event attendees, tell the story of one of your monthly donors or highlight social media content generated by users (with their permission, of course).
2. Interact with your subscribers. It doesn’t have to be a one-way conversation:
Add a survey or poll
Include GIFs and hover-over imagery
Include a quiz or game
3. Optimize for all platforms
Over half of all emails are being opened on a mobile device, so having a design that adapts to the reader’s screen size is simply a must.
These tips are just the start! Graf-Martin has researched what we feel are the top 20 tips for creating a great newsletter.