Blog
The Graf-Martin Story - Taking Our Place in Canadian Women’s History!
By living out their values of hope, generosity and justice, and fostering a sense of belonging and empowerment, Graf-Martin is helping change history, one brand strategy, PR campaign, or marketing plan at a time.
Marketing for Good - Ellen’s legacy on hope, generosity and justice
In this article, Ellen shares an incredible story that highlights how God doesn’t forget anything and uses everything. It illustrates how God weaves our accomplishments, experiences and stories together with others to fulfil His plan, and showcases the importance of building something bigger than yourself.
Plan for a Crisis with a Crisis Communications Plan
Prepare your organization for the unexpected with a comprehensive crisis communications plan. From risk analysis to team building and media training, ensure your readiness for any crisis situation with expert guidance and support.
Why Donors Should Fund Brand & Marketing Strategy
Donors rarely get asked to fund Brand initiatives or strategy development, or Marketing Strategy, and I get why not. It’s not what they “signed up for” as a donor, is it?
How’s Your Brand Strategy?
We love working to strengthen organizations committed to hope, generosity and justice. The leaders of these organizations (let’s call them Kim and Paul), don’t just love what they do - they love who they serve, and they love how they get to serve.
Why Your Missing Marketing Strategy Matters
A clear, simple marketing and communications strategy moves your brand into action, with simple, measurable targets, clear strategic focus, and ties your charitable or ministry goals to tangible activities. It’s how you intentionally move people toward your organization - with a plan!
A Revolution of Love
Over 70 years ago, a scrappy, young college student named George Verwer (1938 - 2023) decided to sell his possessions to fund a trip to Mexico - convincing his two friends to join him and taking thousands of Spanish-language tracts and Gospel booklets with him. That boot-strapping trip would eventually lead to one of the world’s largest missionary organizations, Operation Mobilization (OM).
8 Questions to Ask Before You Hire A Marketing Agency
Hiring a marketing agency can be daunting. How do you know if they’re the right fit? Will they actually deliver what they promise? How do you know if it’s worth the investment?
Why International Women’s Day Still Matters
The earliest reported Women’s Day observance was held in 1909 in New York City. Over 100 years later, does it still matter? Surely enough has changed in over a century. Don’t women get all the opportunities and access and rights they need?
3 Tips for Your Organization
Get to Know Lauren Hourtovenko
Discounted Resources for Nonprofits
Get to Know Emma Mischuk
How to Pick A Consultant
Responding to the Mental Health Crisis
Thank You, Andy Lubinsky
Get to Know Heather Simmonds
Master your Nonprofit Newsletter
It is no secret that having a quality newsletter allows your organization to cultivate and retain supporters that are engaged and interested in your mission. Sometimes, creating an awesome newsletter is easier said than done. Let's take a look at a few tips...
