Meet The Team

We’re Graf-Martin Communications. A woman-led company, we’ll bring the best of our collective creativity, marketing, communications, brand, and public relations skills to strengthen your organization. Get to know the team that’ll be cheering you on.

  • President & Chief Strategist

    Ellen Graf-Martin started her marketing career in 2000, hosting global mission leaders for the launch of the internationally-acclaimed, Operation World. Since then, she’s enjoyed the privilege of launching countless brands, films, books, and working with several national and international non-profit organizations.

    Ellen’s deep commitment to using the marketing tools in her hands to come alongside organizations working for good, is clear in the work that she and the team does. With a variety of cross-cultural living experiences, and a west-coast upbringing, Ellen now survives winters and enjoys summers in Ontario with her husband and daughter, and their feisty Bengal cat.

  • Managing Director

    Tara Hoyte is a seasoned leader in strategic brand management, marketing, and community engagement, with a career dedicated to fostering impactful change. With extensive experience in nonprofit leadership, and innovative communications, she specializes in bridging gaps and helping organizations thrive.

  • PR Strategist

    With over a decade of experience in publicity and marketing for Christian publishers, film companies, and ministries, Paola is passionate about ensuring our clients’ stories are told to the people who need to hear them. With a special love for connecting with media, she believes in the power of a fully integrated, strategic marketing plan. As a results-oriented team member, Paola is focused on delivering measurable success and strives to exceed our clients’ expectations.

  • Marketing Manager

    Veronica has an incredible work ethic and eye for detail. As our Marketing Lead, she supports marketing, project management, brand development and internal communications at Graf-Martin. She has helped develop strategies, branding, and donor programs for non-profit organizations and social enterprise clients in industries such as insurance, financial services, public arts, charities and ministries. In her current role, Veronica works to organize and support market expansion strategies. She is a graduate from Wilfrid Laurier University with a Bachelor Degree in Communications. With a background in church leadership, Veronica helped develop and run community programs for children. Veronica and her husband enjoy discovering local coffee shops and going on walks with their boston terrier, Poto.

  • Marketing Coordinator

    Steffi is an Advertising Account Management graduate from Sheridan College. She is an ambitious and driven marketing strategist with extensive experience in the Not-for-Profit sector. She is a catalyst for women's entrepreneurship and volunteers her time to generate employment and education for women globally. As a Marketing Coordinator, Steffi supports the execution of marketing initiatives and public relations campaigns and assists in event coordination. Steffi is a coffee aficionado and loves to explore the coffee industry.

  • Content & Media Specialist

    Laura Carroll is an Award-Winning Executive Producer who played a key role in steering Entertainment Tonight Canada to its position as a top-rated entertainment news show. With over 20 years of television experience, she is a seasoned industry leader with an extensive background in content, strategy, development and production. Skilled at connecting story to platform, she oversaw ET Canada's brand ensuring the storytelling and creative assets were aligned to effectively communicate, entertain and engage with target audiences on both broadcast and social media platforms. Her expertise extends across various facets of media production, including creating broadcast and digital shows, live television, red carpet events, exclusive interviews, and award shows.

  • Office Manager

    With over 20 years of administrative experience, Rebecca brings a strong background in project coordination, data management, and exceptional customer service. She has supported teams by maintaining detailed records, preparing presentations, and overseeing receivables to ensure seamless operations.

    She is passionate about event planning and thrives in structured, well-organized environments. Known for her attention to detail and collaborative spirit, Rebecca believes that teamwork is the foundation of a successful workplace and is committed to supporting team goals with efficiency and professionalism.

  • Brian Tatarnic is a seasoned marketing leader with 15+ years of experience across 60+ brands in DTC, B2B, and B2C markets. He has a strong foundation in marketing strategy, branding, creativity, and data-driven decision-making. He has led impactful work in digital marketing, experiential campaigns, and brand transformation. Notable roles include Head of Marketing at Diva Cup and helping launch health and beauty brands like Perspirex, I Love Cosmetics, and SkinRepublic across North America retailers. Brian has also driven high-impact experiential programs for non-profits like World Vision and Plan Canada. His blend of strategic insight and creative execution delivers results that elevate brand presence and drive meaningful growth.

  • Chief Financial Officer

    Jennifer Alexander has years of cross-industry experience as a financial and operations executive. She has built a collaborative and nurturing approach to supporting small and medium-sized businesses in reaching their goals. Her extensive entrepreneurial, startup, corporate finance, and mergers and acquisitions experience is of great benefit to our business. Jennifer and her husband Mike live in Mississauga with their three active kids, and their pandemic dog Bowa. She enjoys reading cookbooks and cooking when she’s not taking her kids to their sports activities.

  • Co-Founder and Building Facilitator

  • Senior Copywriter & Copy Editor

    With over 20 years in the worlds of brand management, fundraising, copywriting and editing, Brad brings a wealth of experience to the Graf-Martin team. His marketing communication skills have served a broad range of clients including non-profit agencies, banking services, booksellers and educational institutions. Brad’s degree in religious education underpins his desire to help clients tell a better story of how their work is changing the world. When not at his keyboard, Brad can be found hiking, paddle boarding, or spinning records with a hot coffee close at hand.

  • Marketing Coordinator

    Sydney is a recent Marketing Management graduate from the University of Guelph. With a strong foundation in branding, digital marketing and consumer behaviour, Sydney is passionate about creating impactful marketing campaigns that connect with audiences. She is ready to bring fresh ideas and a strong work ethic to the Graf-Martin team. 

  • Engagement & Database Coordinator

    Morgan is a skilled communications professional with a passion for clear, compelling storytelling that inspires action. With experience in non-profit, faith-based, and community-driven organizations, Morgan specializes in content development, donor communications, and strategy-aligned messaging. She has supported mission-driven organizations by developing a wide range of communications materials, including direct mail campaigns, annual reports, social media content, video scripts, website copy, and more. Morgan holds a degree in English and Peace Studies from McMaster University, where she developed a strong foundation in thoughtful communication and social impact. She is excited to dive in with the Graf Martin team this summer and eager to learn, grow, and contribute alongside this passionate team!

Meet Ellen Graf-Martin

Our President

For over two decades, Ellen Graf-Martin has had the privilege of working alongside incredible world-changers. Why? Because of a deep commitment to strengthening organizations and leaders who are dedicated to hope, generosity and justice. Serving people who serve those who live in the margins, to find justice. Seeing those who are vulnerable, empowered. That’s what gets Ellen up in the morning.

Since 2008, she has led the team at Graf-Martin Communications, where she makes marketing happen - for good. The team brings strategic insight to non-profit, values-driven executive directors and their Fundraising and Communications teams.

Ellen has had the opportunity to work as a marketing, branding and resource consultant for several national and international non-profit organizations, has built marketing strategies for Hollywood blockbuster films and toured hundreds of bestselling authors.

Ellen is also passionate about equipping other women in positions of leadership. This passion is what led to the development of The Table - a group of 50 Canadian women of faith in positions of leadership. This group meets regularly to share resources, equip and encourage each other, in what can be a very lonely space. 

As a volunteer, Ellen has had the chance to judge the JUNO Awards, approve Business Development Canada loan applications for small businesses and provide direction and consultation on communications for Ontario Health.

With a variety of cross-cultural living experiences, and a west-coast upbringing, Ellen now survives winters and enjoys summers in Ontario with her husband, daughter and their feisty Bengal cat.