Brand Strategy Development

Need to strengthen your whole brand experience, and have a strategy to communicate it?

“If only people knew what we do and the value of it, they would be more willing to join us.”

“I wish potential donors understood how unique and impactful our work is.”

“We have an important story to share and I’m disappointed that more people don’t know about us.”

If you’ve ever heard yourself saying these things, you’re in the right place.

The answer to your questions can often be found in strengthening your brand. A clear brand, along with a strategy to communicate it, can help you:

  • Attract new donors

  • Differentiate yourself from other organizations

  • Engage your current donors

  • Build advocates and volunteers for your organization

  • Steward your time and donor dollars well

We know, because we’ve worked with organizations with the same challenges.

We’ve learned that a solid process that creates brand clarity, with a strong brand strategy, helps address all these questions - quickly. All it takes is the right team to get you there. That’s where we can help.

The Graf-Martin
Brand Process:

Our proprietary, tested, and collaborative
Graf-Martin Brand Strategy Development Process has helped dozens of organizations develop an authentic and clear brand that engages the audiences that are most important to them. (And yes, it really does work every time.)

Phase 1: Research
Phase 2: Brand Workshops
Phase 3: Refining and Expressing the Brand Identity
Phase 4: Testing and Confirming
Phase 5: Creation of the Brand Playbook
Phase 6: Brand Roll Out!

Our Promise To You

After participating in our Brand Process:

  • Your team will be energized and hopeful about the possibility for growth and success

  • We will help you go from stuck, to unstuck- leading your team to greater success right away!

  • Your team will work with more clarity, focus and alignment - so they can get more done.

  • You will leverage your limited time and budget to enable more effective growth in your supporter-base.

See our
Brand Process
in action

What Brand Process Participants Are Saying

  • “The team at Graf-Martin took the time to really get to know our identity and brand essence. They took our unique circumstances and complex identity into consideration and turned out a clear strategy and messaging that aligned perfectly with our vision.”

    — Laura Solberg, Executive Director, Kentro Christian Network, formerly CCRDA

  • “We needed to reinvent ourselves. The team used a very thorough brand process that covered not just typical marketing issues, but organizational ones such as structure/staffing, systems & processes and culture. Progress towards our goal was significant and swift. We have successfully rebranded, exceeded our year one revenue goal and are on track to do the same in year two. We would not be where we are without Graf-Martin’s partnership.”

    — Andy Lubinsky, VP of Strategic Advancement, Bible League Canada

  • “We were struggling to find a common way of talking about ourselves that was meaningful for Navigators serving in a variety of settings across Canada. The team took time to listen and understand us as an organization, to reflect back to us the gifts and unique contribution that they saw in the Navigators and to help us to express these in language that a broad audience could understand.”

    — Chris Barrett, President, Navigators Canada