Blog
Are We Making Fundraising and Communication Too Complicated?
Are we making fundraising and communications too complicated? Honestly… yes, sometimes.
But the solution is simple: Focus on people. Tell real stories. Streamline your process.
Your donors don’t want to navigate a maze of messages. They just want to understand the impact of their support.
When we give them that clarity, we amplify the mission.
Brand Clarity: The Hidden Key to a Strong Monthly Donor Program
In our experience, many organizations are frustrated with a lack of success in attracting new monthly donors, and feeling like their monthly giving program is the problem. But, here’s the truth: before you can grow a healthy monthly donor program, you need a healthy brand. Read on to learn more about how a clearly defined brand helps build donor confidence and support for your mission.
Brand Consistency: The Key to Building Trust
This Spring I’m connecting with charity leaders who are doing incredible, hope-filled work across Canada. In every conversation we’re talking about what is shifting in the world - and let’s be honest, this is a rapidly shifting world at the moment. What’s important to me is how to support these organizations so they can stay ahead without burning out and ensure they’ve got what they need to make it through this season.
Why Donors Should Fund Brand & Marketing Strategy
Donors rarely get asked to fund Brand initiatives or strategy development, or Marketing Strategy, and I get why not. It’s not what they “signed up for” as a donor, is it?
How’s Your Brand Strategy?
We love working to strengthen organizations committed to hope, generosity and justice. The leaders of these organizations (let’s call them Kim and Paul), don’t just love what they do - they love who they serve, and they love how they get to serve.
