Crisis Communications
If the unthinkable were to happen tomorrow, would your organization be ready?
The best communication in a crisis starts long before the crisis hits. It’s about preparation of consistent and wise messages, clarity of roles, collecting your information, informing your team, and knowing you have a thorough plan that brings peace of mind, and makes quick decisions possible.
Build your organization's reputation in peacetime, monitor it for vulnerability, protect it in crisis.
Debrief. Learn. Revise. And keep building.
Services Offered
Custom crisis communication plans
Vulnerability Assessments
Key messaging template and response plans
Consulting and advice on next steps for implementation
An overview of crisis management principles and best practices
Crisis identification framework
Media training
Group exercise for your team on how to mitigate negative impact from a crisis
Hot Tip:
If you don’t know where your reputation stands today, that’s already a real crisis. Meet with your team to discuss what you are doing now to build your reputation, and talk about your plan in case a crisis does occur. If they have no idea what you’re talking about - connect with us.
Some of our Clients
What Our Clients Say
“I have worked with Graf-Martin Communications over the last two years on several projects that included online marketing, brand strategy and content creation. Through their vast industry experience, they delivered the quality that a large organization can produce with the passion and care of a small business. I was delighted with their strong collaboration skills and innovation with every project. Ellen and her team provided Prison Fellowship Canada with unique creative solutions. Their dedication and passion shone through in every piece of work they developed. The team is visionary, and their originality and expertise are evident in how they allowed us to communicate the heart of what we do with content that surpasses expectations, giving a voice for our brand to clearly and genuinely display its work and its values. It was a pleasure to work with the Graf-Martin Communications team, and I look forward to collaborating with them on more projects in the future. “
-Stacey Campbell
President and CEO, Prison Fellowship Canada