Client
Baker
Publishing: The Stone Wall
Project Scope
Marketing & Advertising
Publicity & Public Relations
The Challenge
With markets changing, Baker Publishing Group needed to find new ways to reach readers and book buyers across North America with their top fiction author’s new release. They also needed to maximize their digital advertising budgets to reach as many people as possible.
The Solution
Using our demographic targetting insights, the author’s social media following, our experience with dozens of similar ad campaigns, we targetted exactly the right people, with the right messaging, at the right time, using the right social media platforms and pay-per-click advertising. Featured here, one author’s long-standing audience was able to find out about her new release immediately, and new readers discovered the author for the first time. In fact, our targetting was so good that Facebook actually called US to find out what we were doing right.
The Results
The results were astounding! The new book, "The Stone Wall", had a CTR of 3.58% (Facebook’s average is roughly 1%) and a CPC of $0.26 (Facebook’s average is around $0.50). At half the cost, and 3.5x the results, stretching this advertising budget way was beyond what anyone may have believed possible. And the most important result? New and existing fans ordered the book, and helped this bestselling author keep her market position.
